Hello, I'm Zibby.

I'm a mum of three, a former television presenter and magazine writer and, for the last fifteen years, I've had the absolute privilege of helping women get dressed in my little boutique in Lancashire.

Some of my happiest memories have been made there.

I've laughed with customers, celebrated life's milestones with them and spent thousands of hours in changing rooms talking about far more than clothes.

Those conversations taught me something.

The clothes women love most aren't usually the loudest or the most fashionable. They're the ones they reach for without thinking. The soft cotton top. The perfect pair of trousers. The sweatshirt that's in the wash because it's been worn all week.

Running a boutique meant buying for lots of different women with lots of different styles. I've always stocked pieces I'd happily wear myself, but I've also bought plenty that I knew my customers would love, even though I'd never have chosen them for me.

That was my job, and I genuinely loved it.

But Zibby is different.

For the first time, I'm creating clothes for the woman I know best... me.

Every piece has to answer one simple question:

Would I genuinely wear this?

If the answer is no, it doesn't make the collection.

I know I'm not the only woman looking for a wardrobe that's simple, comfortable and beautifully made.

That's what Zibby is.

Everything I've learnt over fifteen years, poured into one brand.

Welcome to Zibby.

I can't wait to share it with you.